© Coldbrew Agency 2025. Brewed in Australia. Poured globally.
Clarify your message. Craft your voice. Cut through noise.
Brand Brew is your foundational strategy sprint designed for founders and lean teams who know their product is strong—but struggle to articulate why it matters. You’ve outgrown your original voice and need to clarify brand messaging or you’re pivoting and need sharper direction.
In just 5–7 days, we’ll distill your positioning, voice, and messaging into one sharp, usable framework that becomes the bedrock of every campaign and content decision moving forward.
You’ll walk away with a crystal-clear POV, a brand messaging matrix with ready-to-use hooks and angles, and the confidence to stop second-guessing what you’re saying and start scaling how you say it. It’s ideal for early-stage repositioning, post-pivot realignment, or getting clarity before a big move.
Whether you’re prepping a new brand rollout or just trying to stop rewriting your bio every week, Brand Brew sets your foundation.
What's included:
Duration: ~7 days
For: Pre-launch startups, product pivots, founder-led brands, brand strategy, messaging clarity, positioning, early-stage growth, brand repositioning.
Turn your big idea into something people actually get.
Have a raw idea — but no idea how to launch it? Concept Lab helps you shape and validate a strategic concept in under 10 days. Whether it’s a new product, internal pivot, or campaign angle, we’ll build the blueprint, then shape 2 pieces of material as a guide for you to continue building.
This sprint is perfect for those sitting on great ideas but unsure how to frame, test, or bring them to life visually and verbally. We package your idea or campaign into something neat and fun, ready for you to take it out and test the waters. We cover the strategy and visual brand storytelling, and you can go straight into testing a product idea in public.
It’s the go-to for brand experiments, fast pivots, and creative strategy you can pitch or test immediately.
What's included:
Duration: ~12 days
For: MVP testing, creative validation, content ideas, product-market fit pivots.
When it’s go-time, this is your whole creative push — build fast.
Launch Pad is a full-scale campaign sprint for brands ready to go live. In 14–21 days, we develop the strategic message, shape the story, and build a set of high-impact assets across formats. This can include social launch posts, email sequences, landing page content, ad scripts, or hero carousels—designed to create momentum on Day 1.
This is your go-to when you’ve got something real to launch—whether that’s a product drop, rebrand, event, or course—and want it done sharp, fast, and built to last. With embedded frameworks for repurposing, you’ll walk away not just with deliverables, but with a playbook for reuse.
What's included:
Duration: ~21 days
For: Product launches, rebrands, or time-sensitive pushes, launching a podcast, rolling out a course, fundraising campaign support.
Ongoing strategy, on-call support, and A trust Partner.
Control Room is your strategic partner in the background — ideal for teams already executing but needing ongoing, lightweight oversight and creative direction. You get access to strategic audits, campaign feedback, content reviews, and custom guidance.
You’ll never wonder what to do next. Every month we’ll spotlight any gaps and opportunities and help you strategies and fill those holes so you’re covered - this includes ongoing content marketing help, and lightweight creative advisory. Available only to past sprint clients, this is for brands who want to keep scaling but need a smart sounding board as they go.
What's included:
Duration: Custom
For: Ongoing growth, content calibration, brand evolution, founder support
Because these are full-scale campaigns with big lifts, we limit Sprint slots to 2–3 per quarter. It’s how we keep quality high, timelines fast, and energy sharp.
Most clients come through Concept Lab or Brand Brew. That way we’re already aligned, and your campaign is built on a tested direction — not guesswork.